Case Study

UX Research, UI Design, Branding, Work-in-Progress

Receiving a diabetes diagnosis can be very difficult. The information and lifestyle changes that a diabetic has to quickly process and implement can be overwhelming. While there are many resources available for these individuals, the quality and depth varies depending on what resources you have access to. Your experience with a diabetes diagnosis depends on the doctors you visit and the information you are given by them.

In 2015, there were 3.4 million people living with diabetes in Canada. Over the next 10 years, it is estimated that the prevalence of diabetes will rise by 44%. With the prevalence of diabetes expected to rise at a steady rate over the next 10 years, how can we make a diabetes diagnosis less overwhelming? How might we help newly diagnosed diabetics organize all of the information they need to track quickly and efficiently?

Goals & Values

All in one place

By focussing all available information about diabetes into one central space, you won’t have to search across different sites, sheets, and charts to find all the info you need to be healthy and thrive.


Learning you have diabetes is not easy. It can be a tricky disease that’s difficult to understand, but by focussing on your goals and health, Melli hopes to bring a sense of comfort and calm.

Takes care of you

Learning you have diabetes is not easy. It can be a tricky disease that’s difficult to understand, but by focussing on your goals and health, Melli hopes to bring a sense of comfort and calm.

All the facts, none of the headache

Information is displayed simply and thoroughly without using complex medical jargon so everyone can understand what they are seeing.

Fun and uplifting

Diabetes doesn’t have to be a death sentence! Using Melli feels like you are talking with another person by being friendly and encouraging.

Divergence & Transformation

The main industries I looked at were education, fitness, health and home security. With a wide range of topics, I decided to focus on more popular products to see what made them so special and what I could use when creating the Melli system. The products I focused on were the websites and/or apps for Fitbit, Duolingo, Nest, and Oscar. What I loved most about these products is the language and graphics that were used—they helped the products feel inviting and fun and really draws you into the product, helping you feel like the people running the product care about you and your goals.

While these apps are diverse in what they are offering, they all have one thing in common: teaching people about what those products are meant for and how they can help in daily life. As a recap, here are some of the elements I might use for my final product:

  • Fun and motivating language
  • Interactive icons
  • Bright colours
  • Step-by-step sign up
  • Using a series of devices/products to support the main goal and have them be monitored by one central hub (app or website or governing body)

Possible Solutions

With all of the research I’ve done so far and by talking with individuals who are diabetic/prediabetic, I don’t think a single product approach would be a viable idea for helping lessen the overwhelm of a diabetes diagnosis. People record their health statistics in so many different ways and by using different systems, I think it would be good to combine a few of those to create a single suite of products. These can, in the future, be universally adapted and customised for different countries/cultures. This suite could include:

  1. System Overhaul: A systematic approach to how doctors teach patients about diabetes so patients are as informed as possible.
  2. Website: A central website with information about diabetes. It would be great if each country doing research on diabetes could share their info with others and keep it in one central database. This website could have 2 sections: one geared towards teaching patients about how they can manage their diabetes easily and another where practitioners are taught how to direct patients towards sources of information (like the Melli system)
  3. App: An app to help those individuals—who may be more digitally inclined—to keep track of their data by acting as a hub which they can use to hook up all of their digital trackers. This could be used as a single source of input/output for their devices instead of having to use multiple apps to track their statistics.
  4. Workbook: This workbook could include the same information as the website for those regions where Internet access is not readily available. It would also include sheets that individuals can photocopy or use as templates to track the key markers of health for diabetics.

Moodboard & Inspirations


As the first MVP (minimum viable product) of the Melli system, I decided to focus on the app since this is a product that could produce the quickest results to test the system. This is a sample of what the sign-up flow of the app could look like, structure-wise. I am still in the process of creating the flow of the screens and cutting down the number of steps.

This is very much a work-in-progress and I would like to continue working on the product to further refine the customer's experience and refine various interactive aspects.

A Work-in-Progress

I plan on finishing a MVP of the app and, eventually, do the same for the other products in the Melli system. Watch this space or my Dribbble account to see more of Melli in the future!

You can read the full case study here.